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Caballlito Cerrero has a cult-like following among tequila aficionados worldwide. The brand, whose mantra states “El que no necesita Herraduras” (or, “the one that does not require horseshoes”) was created in 1950, by Don Alfonso Jimenez Rosales when he separated from Tequila Herradura – a company he co-founded. In 2018, the family made the decision to cease calling their product tequila, in defiance of the industrialization of the category, and to respect the agave distillation traditions within the Amatitán region where Caballito Cerrero is made. The Jimenez family uses only mature agave, including both Azul, or Blue Weber (A. tequilana) and other varieties such as Chato (A. angustifolia), just as their ancestors have for fifteen generations.